Tradimo: Redesigning the Learning Experience

About The Project

As the sole Product Designer alongside five developers, I made learning easier to start, continue, and explore.

Overview

The product had grown, but the experience had not

More content meant more decisions. Learners struggled to start, resume courses, and find content for their level. The opportunity was to clarify the existing experience.

First, I needed to understand where people got lost

Interviews, usability tests, journey mapping, and a UI audit revealed friction in:

• starting
• finding the right content
• coming back to continue learning.

The journey showed where to focus

Journey mapping connected a confusing home screen to activation, weak course information to discovery, and disconnected webinars and rewards to engagement.

Three priorities:

• Start faster
• Find relevant content
• Keep learners engaged

Not every learner needed the same experience

Beginners needed guidance; returning learners needed speed. One path could not serve both.

Prioritizing what to fix first

I prioritized three improvements:

Before redesigning screens, I explored different directions

I tested different ways to organize the experience around learner state and progress. The chosen direction guides beginners toward a first lesson while giving returning learners fast access to unfinished content, without forcing both groups through the same path.

Core Solutions

The first problem appeared before learning even started

Analytics showed drop-off before the first lesson. I simplified login and highlighted the next learning action on entry.

Making the main experience easier to navigate

The dashboard and navigation needed to show learners:

• where they were
• what they could continue
• where to find the next relevant activity.

I removed repeated navigation paths and surfaced progress and unfinished learning.

BeforeAfter

Course cards were making users work too hard

Course cards lacked decision-making details. I brought four essentials forward:

• level
• format
• requirements
• progress.

BeforeAfter

Learning did not happen only inside courses

I connected upcoming webinars and recordings in one flow: discover, join, set a reminder, and return to watch.

BeforeAfter

Rewards worked better when they appeared at the right moment

I tied coins and referrals to progress and completion, rather than displaying rewards everywhere.

BeforeAfter

Then I tested the main journeys

I tested desktop and mobile journeys, measuring task success, completion time, navigation errors, and where learners needed help. The findings guided changes to CTA visibility, course information, and mobile filters before the final design.

The redesign also expanded beyond learning

Making the first impression clearer

For the broker education landing page, I clarified the hero and CTA, improved readability, and moved key controls upward.

BeforeAfter

Making purchases easier to understand

The old purchase journey spanned several pages. I replaced it with a searchable catalog and quick product view that brings together details, point price, status, and a clear Buy action. This shortened the path to purchase, especially on mobile.

BeforeAfter

What I Learned

The biggest improvement did not come from adding more features.

Three questions guided the redesign:

• Where am I?
• What should I do next?
• How do I continue?

Results